Marketing

4 Top Tips for Crafting Engaging Massage E-Newsletters

Kyle Cannon
September 23, 2024
- Marketing

Although there are plenty of marketing channels available, including social media and text messages, email marketing is still an extremely valuable and impactful channel for businesses to leverage. With the right strategies, you can use an e-newsletter to keep your business top-of-mind for current clients. When they’re ready and able...

Combat the Summer Lull: How to Boost Revenue for Your Practice

Kyle Cannon
August 19, 2024
- Marketing

Summer can be a quiet time for massage therapists—with kids out of school and families going on vacation, your usual clients may not be in town to schedule sessions with you. As a small business, these lower-revenue periods may bring some anxiety and stress as you worry about the sustainability...

3 Best Practices for Naming Your New Massage Business

Kyle Cannon
July 23, 2024
- Marketing

Whether you’re venturing into business for yourself after years of practicing or just graduating and ready to open your own massage therapy business, naming your practice will be one of your first tasks—and one of the most significant! Here are a few best practices for creating a name that will...

Why Your Massage Marketing Isn’t Working and How to Fix It

Kyle Cannon
June 19, 2024
- Marketing

If your massage practice’s marketing strategy hasn’t been as effective as you would like, you could be making a few common mistakes. However, if you’re unfamiliar with marketing best practices, you might not know what those are or what adjustments you need to make. That’s where this guide comes in....

Massage Marketing Myth: You Must Be On Every Social Network

Kyle Cannon
May 13, 2024
- Marketing

Contrary to popular belief, you do not have to be on every social network to successfully promote your massage business. Instead, focus on your business’s most impactful social media platforms to maximize results, reach your target audience, and connect with new and existing customers. If you’ve already done social media...

3 Tips to Boost Instagram Reel Views for Massage Therapists

Kyle Cannon
April 16, 2024
- Marketing

Instagram Reels have taken over the platform—in fact, a 2023 survey found that 74% of Instagram users use the feature. With viewership for Reels increasing year after year, it’s clear that the feature presents a great opportunity for massage therapists hoping to spread the word about their practice. However, as...

Streamline Your Massage Social Content with This Quick Tip

Kyle Cannon
April 10, 2024
- Marketing

Social marketing is necessary for growing your business, but it can be incredibly time-consuming. When faced with creating content, many massage therapists think, How in the world am I going to make time for this? Here’s a secret that most people won’t tell you about effective social marketing for your...

3 Common Mistakes That Put Your Client Relationships at Risk

Kyle Cannon
March 18, 2024
- Marketing

When you first start your massage practice, you’re entirely focused on acquiring new clients. However, as your practice grows and expands, you need to consider how to keep your clients coming back. As a new massage therapist, you might be making mistakes that put your client relationships at risk. Given...

Double Your Massage Gift Certificate Sales With These 8 Email Marketing Campaigns

Kyle Cannon
October 27, 2023
- Marketing

Updated October 27th, 2023 Ever wish you could skip the whole holiday marketing thing? We all know it makes sense to push massage gift certificates when shoppers are out in full force, but it’s not like putting a plan into action is as easy as 1-2-3. Coming up with practical...

Stress-Free Holiday Promotions for Massage Therapists

Kyle Cannon
October 25, 2023
- Marketing

Updated October 25th, 2023 Black Friday, Cyber Monday and the holidays are coming. Is your massage business prepared to get the most out of service and gift certificate sales during the holiday shopping rush? MassageBook’s easy-to-use marketing tools can help you maximize engagement and income this holiday season. Follow the...

Marketing Massage Therapy: 7 Effective Techniques to Explore

Kyle Cannon
September 13, 2023
- Marketing

The massage industry is a difficult one to gain traction in. While the health and wellness benefits of massage are clear to professionals like you, many still see it as a luxury service and an indulgence. And, with the number of massage therapists increasing by 8% over the last decade,...

3 Ways Your Massage Practice Can Beat the Summer Slowdown

Kyle Cannon
June 19, 2023
- Marketing

Updated June 19th, 2023 Don’t let the summer slowdown get you down Looking at an empty schedule during the summer can be scary! It’s not your fault clients are out of their routines—but that doesn’t mean your massage practice has to slow down. MassageBook has tools made exclusively for getting...

TikTok 101 for Massage Therapists

Amber Ludeman
March 13, 2023
- Marketing

What is TikTok? You’ve heard of TikTok, right? It’s a super popular social platform that started off as a viral dance app during the pandemic in 2020. Initially, it was aimed at Gen Z (those under 26), but it’s evolved to be so much more than that. In fact, it...

25 Instagram Reel Ideas for Massage Therapists

Amber Ludeman
February 21, 2023
- Marketing

Are you feeling overwhelmed by the thought of constantly coming up with fresh content for your Instagram account? It can definitely feel like a lot to handle when you’re busy running your massage therapy practice. But don’t worry; we’ve got your back! At MassageBook, we understand the importance of staying...

7 Ways to Show Your Massage Clients Love This Valentine's Day

Amber Ludeman
January 10, 2023
- Marketing

Updated January 10th, 2023 Any marketing-savvy massage therapist knows that Valentine’s Day is a prime time to promote their services in unique ways beyond just selling gift certificates. It’s a golden opportunity to engage with new and existing clients in outside-the-box ways — all while adding a nice boost to...

Email Marketing Campaigns Made to Keep Your Massage Clients Coming Back Monthly in 2023

Kyle Cannon
December 06, 2022
- Marketing

Updated December 6th, 2022 Don’t you love when a repeat client walks in for an appointment? No matter how often you’ve seen them, it feels good knowing they’ve come back to enjoy your services once more. Unfortunately, getting clients to return to your massage therapy practice every month isn’t always...

What All Successful Massage Therapists Have in Common

Amber Ludeman
October 05, 2022
- Marketing

Updated October 5th, 2022 As a massage therapist, the power is in your hands. Literally. But here’s the thing: Excellent service goes beyond just the technical skill required to help your clients feel better and move freely. You need soft and interpersonal skills to set your practice apart from the...

How to Use Social Media, SEO, and Customer Appreciation to Drive Massage Business Success

Mark Volkmann
September 07, 2022
- Marketing

As a massage therapy business owner, it’s important to use every tool at your disposal to promote your business. In today’s digital age, that means utilizing social media, search engine optimization (SEO), and customer appreciation tactics to draw customers in and keep them coming back. Let’s take a closer look...

Summer Marketing Ideas for Massage Therapists

Amber Ludeman
May 31, 2022
- Marketing

Have you noticed a cool down in bookings as the temperature heats up? Unfortunately, summer is notoriously slow for massage therapists. Of course, it’s not that clients need less time on your massage table. People are just typically out of their everyday routines: Kids are out of school Family vacations...

How to Win Over Massage Therapy Clients

Zack Hanebrink
April 15, 2022
- Marketing

Massage Marketing Tips for Winning Over Clients If you own a massage therapy practice, you know how important it is to consistently attract quality clients to your business. But, you also know how hard this can be, especially when dealing with many other responsibilities as a small business owner. If...

Massage Therapy Marketing Ideas to Boost Your Business in 2022

December 20, 2021
- Marketing

Massage therapy is a booming industry in the United States. The American Massage Therapy Association (AMTA) asserts that the massage therapy industry is worth $18 billion and growing. If you’re in this business and want to be successful, then there are a few marketing ideas you should consider implementing sooner...

12 Tips To Grow Your Massage Therapy Business in 2022

December 07, 2021
- Marketing

What does everyone want in their business? A constant stream of customers. More customers means more revenue, which is a generally a good thing for business, right? Here are 12 ideas for growing your massage therapy business. Make Booking Accessible And Easy If at any point your customers come against...

5 Reasons Your Massage Business Should Sell Gift Certificates This Holiday Season

Amber Ludeman
November 02, 2021
- Marketing

1. They’re (still) on the rise in popularity Of surveyed consumers in 2019, 68% reported doing their holiday shopping online, which is higher than the anticipated 60% surveyed consumers reported before the holiday season. Following that trend, e-commerce gift card sales growth beat pre-holiday projections and more than tripled the...

5 Ways Massage Practice Management Software Will Change Your Massage Therapy Business

Zack Hanebrink
August 15, 2021
- Marketing

Software might sound like a scary word. You may recall images from the 1990s of Microsoft employees hurriedly running around a big white room with huge desktops and floppy disks. But the truth is, software has come a long, long way and is easier and more intuitive to use than...

Get More Dads on Your Massage Table With These 5 Free Social Media Posts

Amber Ludeman
June 03, 2021
- Marketing

Did you know that in 2020, more men got a massage than women? It’s true! AMTA reported that 22% of adult men received a massage in the last year compared to 20% of women. Now that you know that fun fact, there’s no reason your massage practice shouldn’t put just...

1-2-3 Way to Sell More Mother's Day Massage Gift Certificates

Kyle Cannon
April 29, 2021
- Marketing

Mother’s Day is Sunday, May 9th. After a roller-coaster year filled with homeschooling, working from home, social distancing, and everything else in between, moms everywhere deserve some quality time to kick back and relax. Let’s celebrate their hard work and dedication by encouraging clients to give the gift of massage...

Video Marketing Made Easy for Massage Therapists

Amber Ludeman
March 23, 2021
- Marketing

Have you wondered about how to integrate video into your business’s marketing? It used to be that video was a luxury—one that was difficult to afford—and somewhat cumbersome to load/watch. That is no longer the case, and with the popularity of social video apps like TikTok, Snapchat, Marco Polo, and...

The Top 8 Bookkeeping Mistakes Massage Therapists Make

Zack Hanebrink
January 22, 2021
- Marketing

Bookkeeping may not be the most fun part of a massage therapist’s job, but it is paramount to growing (and sustaining) a healthy small business. We have spoken with many of our massage professional clients who have had issues in the past, so we wanted to compile a list of...

21 Ideas for Your Next Monthly Massage Special

Amber Ludeman
December 17, 2020
- Marketing

As a massage addict, there’s nothing better than to open up your Facebook app or flip open your newspaper to see the words “MASSAGE SPECIAL” splattered over the page. It causes near-euphoria. And at MassageBook, we want you to be able to capture that magic with your clients many times...

Why Traditional Massage Therapy Flyers Still Matter

Amber Ludeman
December 02, 2020
- Marketing

Flyers. Paper and ink. You might be thinking, “Surely these don’t have a place in our digital world.” And you would be wrong! Flyers still present great opportunities to get your business name out there and for potential clients to see your brand. But it can’t just be any ole...

Webinar: Holiday Marketing Strategies for Growing Your Massage Business

Kyle Cannon
November 05, 2020
- Marketing

Originally aired 11/05/2020 Video Transcript: Hello and welcome to today’s webinar, Holiday Marketing Strategies for Growing Your Massage Business. My name is Kyle, and I’ll be your host. Thank you so much for coming. We are very happy to have you here today. I hope y’all are getting excited for...

Everything We’ve Learned About Using Facebook Ads for Massage Therapists

Amber Ludeman
October 27, 2020
- Marketing

Are you ready to take the next step in growing your massage business? Facebook could be the perfect channel to get your business noticed by a larger audience of prospective clients looking for a good massage therapist near them. But wait, isn’t Facebook dead? You may have heard in recent...

Webinar: Top Tips for Getting More New Clients From the MassageBook Directory

Kyle Cannon
September 24, 2020
- Marketing

MassageBook’s popular directory sends new clients to massage and bodywork practices like yours every day. Learn proven ways to increase your rank and get more new client bookings. Originally aired 09/24/2020 Video Transcript: Hello and welcome to today’s webinar! My name is Kyle, and I’ll be your host for about...

Create Your Massage Therapy Intake Form After Reading This

Amber Ludeman
August 25, 2020
- Marketing

As massage therapists, it’s difficult to overstate the importance of intake forms. But how many of us are guilty of reviewing once, filing them away, and never looking at them again? This defeats the purpose of the form, which functions as the primary way (aside from conversation and informal interview...

3 Ways to Get Your Massage Business Back on Track This Fall

Kyle Cannon
August 07, 2020
- Marketing

Fall is just around the corner — which typically signals the return of getting back to everyday routines. Family vacations are winding down, kids are going back to the classroom, and clients who you haven’t seen in a few months are starting to schedule their post-summer appointments. At least it...

Massage Therapy Marketing: A Guide for All Skill Levels

Amber Ludeman
July 29, 2020
- Marketing

You may be an expert massage therapist, but perhaps the marketing part of your business often gets shoved to the backburner. No fear! That’s why we’ve created a guide for massage therapy marketing for all skill levels. If you’re just beginning in your marketing efforts, there’s plenty to implement and...

3 Father's Day Promotions to Help Your Massage Business Sell More Gift Certificates

Amber Ludeman
June 05, 2020
- Marketing

Updated June 4th, 2021 Choosing a gift for Father’s Day is never an easy pick. Does Dad really need another tie hanging in the back of his closet? He already has enough power tools shoved into the garage to start his own home improvement show. And don’t even try to...

The Gift Card Program Any Massage Therapist Can Join to Grow Their Business

Kyle Cannon
May 14, 2020
- Marketing

Updated March 10th, 2022 Are you looking for an easy way to get in front of potential new clients? Would it make it even better to know they’re ready to book an appointment because they already have money to spend at your business on hand? You’re in luck! MassageBook Gift...

Must-Have Massage Software Features That Make Marketing Your Business a Breeze

Zack Hanebrink
April 24, 2020
- Marketing

Massage therapy is all about relaxation, comfort, and healing. Attracting clients and marketing your business should be as stress-free as the services you provide. That’s why choosing the right massage software for marketing is so important. With the right tools in place, you can focus your time and energy on...

The Massage Therapist's Answer to Getting More New Clients on Google

Amber Ludeman
March 17, 2020
- Marketing

Updated May 18th, 2021 Reserve with Google Works Hard to Fill Your Schedule with New Appointments Your Google My Business profile can put you front and center on local Google searches. And thanks to MassageBook’s Reserve with Google integration, prospective customers can book and prepay for appointments with your business...

The Massage Therapist's Guide to Optimizing Google My Business

Amber Ludeman
February 07, 2020
- Marketing

Google My Business is a Free Tool to Help Your Massage Business Stand Out Online You may have heard of Google once or twice. The search engine giant has practically taken over the world. But what you may not know is that the company offers lots of free small business...

Get More Google Reviews for Your Massage Business in as Little as Five Clicks

Kyle Cannon
January 13, 2020
- Marketing

Turn 5 Clicks Into 5 Stars The new Google Reviews feature in MassageBook makes it incredibly easy for clients to leave a review for your massage business on Google when they get a MassageBook review request email. But what about your regulars who’ve already posted to MassageBook? They won’t get...

How to Build Quality Google Reviews to Rank Your Massage Business Higher

Kyle Cannon
January 07, 2020
- Marketing

Show the World You’re a 5-Star Bodyworker Wouldn’t it be great to top the list in Google when people are looking for massage and bodywork in your area? Let’s face it—Google is where most people turn when they’re searching online for a new massage therapy provider. But if your massage...

Hosting a Social Media Giveaway: The Basics for Your Massage Business

Amber Ludeman
December 13, 2019
- Marketing

Do giveaways actually work? First, let’s talk about the goals. If your goal is to generate brand awareness, increase social sharing and your network, the answer is resoundingly “YES!” There are cons, of course. Sometimes, people will follow you on Facebook or Instagram in order to enter the giveaway and...

Marketing Tips for Pushing Gift Certificates This Season and Beyond

Amber Ludeman
December 12, 2019
- Marketing

Gift certificate season is in full swing! As the clock counts down toward the end of the holidays, massage gift certificates make the perfect choice for those last-minute shoppers. However, their impact goes way beyond those still scrambling to check off their shopping lists. Gift certificates are a great way...

Holiday-Themed Memes for Selling More Gift Certificates This Season

Amber Ludeman
December 09, 2019
- Marketing

If your social media needs an injection of fun and humor, we’ve got the massage memes package for you! This round is all about gift giving. From co-workers to best friends to your Aunt Leslie, everyone could use a massage gift certificate this holiday season. If you’re using MassageBook Gift...

The Best Way to Get More Clients to Keep Up with Their Monthly Massage in 2020

Kyle Cannon
December 06, 2019
- Marketing

Wouldn’t it be awesome to start the new year off with a more streamlined way for your regular clients to book monthly appointments? What if that meant you were seeing a more steady flow of reliable income too? Yeah, that seems ideal, but getting a client on a Membership Plan...

How to Sell More Holiday Massage Promotions Using Targeted Email Marketing

Kyle Cannon
December 05, 2019
- Marketing

Updated November 9th, 2020 Being on top of your holiday marketing plan sure feels great, doesn’t it? You’ve prepped a few massage promotions and are eagerly waiting for sales to roll in when they go live. The anticipation is almost too much to bear! But wait… …will anybody even know...

Crush Gift Certificate Sales This Holiday Season with One Simple Trick

Kyle Cannon
December 04, 2019
- Marketing

Gift Certificates are one of the easiest, most effective ways to grow your massage business this holiday season. They bring in cash and new clients through your door without too much up-front effort. But with so many companies bombarding customers with huge discounts on everything from clothing to electronics, it...

Massage Promotions: The Fast Way to Fill Gaps in Your Schedule This Holiday Season

Kyle Cannon
December 03, 2019
- Marketing

Need some help filling up your massage schedule during the busy holiday season? It’s easy for clients to get wrapped up in the hustle and bustle and forget about their own self-care this time of year. MassageBook Promotions make it easy for you to create custom massage deals that are...

Selling Membership Plans for 2020 Made Easy

Amber Ludeman
December 02, 2019
- Marketing

Before January comes, everyone is focused on all the stress-inducing to-do lists that they have to complete: decorating, shopping, traveling and cooking, just to name a few. What are they hoping for? Maybe a little relief. How often are they willing to take time for themselves? Not always enough. Enter...

How to Increase Your Positive Reviews on Google and Facebook

Amber Ludeman
August 15, 2019
- Marketing

Reviews are a huge component of finding new business. With so many options as people search Google (or the MassageBook directory), having a 5-star rating and an active reviews section can make the difference between booking and not booking. With MassageBook, a review request email is automatically sent to a...

How to Write Emails People Want to Forward

Amber Ludeman
August 09, 2019
- Marketing

Ahh, the dreaded cluttered inbox. You stare at the screen blankly and scan the subject lines as you quickly delete. But wait, what’s this? An engaging subject line from your favorite thought leader about a topic you’ve been meaning to research. Suddenly, you stop the scroll and click. And you’re...

5 Easy Tips to Increase Social Media Engagement

Amber Ludeman
August 02, 2019
- Marketing

When you write social media posts, you might be thinking that you really have no idea how it’s going to perform. After all, you’re usually not wading through the metrics to evaluate historical performance. You just want to make sure that your promo, new service or new team member is...

How to Build (& Incentivize) Referrals

Amber Ludeman
July 17, 2019
- Marketing

Mmmm.. we love the smell of success in the morning, afternoon and evening. That’s how it feels when you’ve got MassageBook automating your referral business growth. If you’re still just manually asking for referrals, we’ve got one question for you: For every happy client you have, you could be getting...

Email Subject Line Examples That Increase Open Rates

Amber Ludeman
July 11, 2019
- Marketing

You’ve got a problem. You’re taking the time to create marketing emails that feature a promotion, a new service, a client testimonial or a staff spotlight and no. one. is. opening. You know why. Think about your personal inbox. It’s slammed with junk all day long and it’s easy to...

Massage Therapy Images: The Best 3 Free Sources Online

Sheree Evans
December 20, 2017
- Marketing

Quality, professional massage therapy images makes your website or marketing material stand out and results in an top-notch image for your practice. But finding authentic images of massage therapy is not that easy. Finding free massage images is even harder. Whenever I search for images to use, I keep on...

Increase Word-of-Mouth With These 3 Tips

Mark Volkmann
November 20, 2017
- Marketing

In every industry and for every company, word-of-mouth marketing is the best, cheapest (but most costly), and most important form of advertising. Your massage therapy practice is no exception. While hiring a full-time marketing agency may help you to brainstorm, create, produce, and launch effective branding pieces, social media platforms,...

Massage Business Names: How to Come up with the Right One

Sheree Evans
November 16, 2017
- Practice management , Marketing , Massage therapists

Choosing what your massage practice business name is going to be can come across as being one of the easiest parts of starting a business. But in some cases, it can be quite the opposite. Recently I came across a spa business called Bodyworks in Philadelphia who had found the...

Coupons, Discounts, and Promotions that work for Massage Therapists

Gregory Jacobs
November 15, 2017
- Marketing

Updated 6/9/2021 Summer is fast-approaching, and as the pandemic eases and people are itching to get out and back to many of their normal pleasures, this season is a great time to promote one of everyone’s favorite vices - massage therapy. And while this time of year brings some natural...

Massage Therapy Business Cards: How to Make Your Clients Love Them

Sheree Evans
November 01, 2017
- Practice management , Marketing , Massage therapists

10 years ago: Do you have a business card? Today: Do you have a Facebook account? Email? Online Booking? Massage therapy business cards were indispensable 10 years ago. Those rectangular pieces of paper containing contact info were even stored in leather-bound holders by some. Statistics say that nine out of...

Stay inspired in your bodywork massage career

Brenna Moore
October 23, 2017
- Practice management , Massage therapists , Marketing

Like any long-term relationship, your massage career is going to go through it’s ups and downs. If you’ve been in this profession long enough, you already know this. Some days you’re flying high, knowing you’ve chosen the perfect career, and nothing in the entire world could be more fulfilling than...

A Day In The Life Of A Massage Therapist

Allison Denney
October 17, 2017
- Practice management , Massage therapists , Marketing , Guest blog , Friday focus

It’s not what you might think. Maybe you think it starts by being woken up by butterflies and holding crystals over belly buttons in the sun. Or maybe you think it’s the blood, sweat and tears of working on client after client and only bringing home a small chunk of...

5 Ways to Thank Your Massage Customers and Keep Them Happy Clients

Mark Volkmann
October 16, 2017
- Marketing

Updated June 22, 2020 Gratitude is often underrated, especially in the business world. A great way to set yourself apart from the run-of-the-mill massage therapists is to say “thank you” to your clients in fun, creative ways. Make your gratitude known to those who keep you in business. Try one...

Does Your Website Answer these 5 Critical Questions?

Mark Volkmann
October 05, 2017
- Massagebook , Practice management , Marketing , Massage therapists

Nearly everyone gets their information from the internet these days. Most likely, you recognize this fact and probably have a website of your own to attract new clients. (STILL don’t have a website for your massage business?! You’re at a terrible disadvantage.) Your massage practice website is the most effective...

7 Ways Massage Scheduling Software drives Business Success

Sheree Evans
October 04, 2017
- Practice management , Massage therapists , Massagebook , Massagebook features , Marketing

The scenario: Two potential clients just texted you to schedule an appointment - They were referred by your existing clients. Yay! You couldn’t respond right away because you were in the middle of a session. After your session ends, you immediately answer. By the time you check out your client,...

6 Super Simple Ways to Increase your Online Massage Bookings

Sheree Evans
September 20, 2017
- Practice management , Marketing , Massage therapists

In this business, we are only as good as our bookings. A good massage therapist has a loyal following and a better one leverages this following to increase their appointments with online booking while still manages to spend quality time with the family. Take Rachel Beider. At 33, she owns...

The 5 Second Rule: Website Content That Creates Bookings

Mark Volkmann
September 16, 2017
- Marketing

5 seconds. That’s how long it takes for someone to decide whether to bounce off your website or stay. 5 seconds is about as long as it took for you to read the above sentence. Your website really needs to start with a bang. A hook. Pull people in. Here...

Do THIS if you want more bookings from Facebook

Mark Volkmann
September 10, 2017
- Marketing , Practice management , Massage therapists

Getting any new clients from your practice’s Facebook page? It’s not as difficult as you may think. But when we look at what most practices are doing, we see the majority simply ignoring the opportunity Facebook offers to drive new (and existing) clients back onto your table. Here’s an example...

What's New & Coming Soon In MassageBook

Mark Volkmann
September 10, 2017
- Massagebook , Massagebook features , Software releases , Marketing , Practice management

What’s New: One-click posting of positive reviews to your Facebook page Drag and drop blocked time on all schedule views Business hours - “By appointment only” option added What we’re working on now: The new Promotions feature (coming soon!) Building a better, more effective Autopilot feature Improved appointment creation design...

Discover the magic in knowing when to get help

Mark Volkmann
September 06, 2017
- Marketing , Massage therapists , Practice management

What seems like not so many years ago, I was getting my massage practice in Atlanta off the ground. With a lot of hard work and consistent effort, I had grown my practice into a three room business and also had a corporate / event / mobile business that was...

The SEO Checklist: 5 Tips for Massage Therapists

August 30, 2017
- Massage therapists , Marketing , Practice management

So you have your massage practice ready to go. Your company is staffed with licensed therapists eager to roll up their sleeves. You’ve signed a lease to an office and invested in massage supplies, tables and oils. You’ve prepared business cards, launched a website, designed a logo and even rented...

Design a Massage Room That Inspires and Reflects Your Style

Sheree Evans
August 30, 2017
- Massage therapists , Marketing , Practice management

Updated June 22nd, 2020 Customers can become loyal clients for two reasons: your awesome massage skills and the experience you provide. This includes the design of your massage room and office space. Every small detail counts, so focus on the sights, smells and sounds a client encounters while enjoying a...

How To Turn Online Visits Into Booked Appointments Easily

Sheree Evans
August 30, 2017
- Massage therapists , Marketing , Practice management

Every massage website’s main goal should be: getting booked appointments Of course, it’s designed to stand out among all other goals. But to one purpose: to turn online visitors into booked appointments. Consider the study that approximately 96% of online visitors that come to your website are not ready to...

Do You Know How To Get More Repeat Clients?

Mark Volkmann
July 21, 2017
- Marketing

Email marketing is regarded as the most cost-effective and beneficial way to market your massage therapy business. With many programs such as MailChimp and MassageBook, it is simple to create engaging and relevant email campaigns. It is also significantly less expensive than traditional print advertising. That being said, it’s important...

4 Ways to Get Male Clients to Your Massage Practice

Mark Volkmann
July 19, 2017
- Massage therapists , Marketing

If I asked you to describe your typical massage client, what would you say? Chances are most of us would picture a woman… While men make up a portion of many massage clients, women are still the majority when it comes down to it. So - how do you get...

4 Ways to Provide Outstanding Customer Service

Mark Volkmann
February 22, 2017
- Massagebook , Practice management , Marketing , Massage therapists

Am I providing outstanding customer service? This is a question I ask myself often. It’s a question you should be asking yourself as well. Does your gut tell you that you’re coming up short? Providing outstanding customer service isn’t an option. In fact, customer service should be the foundation of...

How Experienced Massage Practice Owners Get Repeat Business

Mark Volkmann
February 20, 2017
- Marketing , Massagebook features

Today, I want to cover a crucial step in any massage therapy or bodywork practices success – learning how to grow your repeat business. The first step to this is, of course, providing a great service. No kind of marketing can compensate for this. However, great service often isn’t enough....

Boost Valentine's Day Sales with Gift Certificates

Mark Volkmann
February 09, 2017
- Marketing

Whether you just launched your massage therapy practice or you’ve been an established entity in your community for a while, it’s important to be constantly thinking of ways to promote your services to both new and existing clients. Each new season, special days of celebration, and the holidays provide you with...

How to Setup Your Massage Practice for Success in 2017

Mark Volkmann
January 23, 2017
- Marketing , Massagebook

Some struggle to find success following their dreams of becoming successful independent massage therapists or bodyworkers. The simple truth is that the ingredients for success are not complicated to understand. Where many fall down is in the “doing”. Today we’ll take a look at what it takes to build a...

How to Give Your Brand a Voice

Mark Volkmann
January 14, 2017
- Marketing

Just like your own unique voice identifies you as an individual, the voice you choose to send out into the universe defines your massage therapy practice. What is the tone of your practice’s voice? Is it sophisticated, high-end, and exclusive? Is it conversational and friendly? Is it serious and professional?...

How to Win Against Competitors With Lower Rates

Mark Volkmann
January 07, 2017
- Marketing

As a business owner, you have lots of concerns, responsibilities, and ideas vying for your time and attention every day. When you’re not at your office, you’re thinking about your office. While some of your challenges may take preference over others, one real aspect of running your own massage therapy practice that...

The Secret to More Repeat Bookings

Mark Volkmann
November 26, 2016
- Marketing

Every business gets excited when a new customer walks through the door. The excitement grows when that customer completes their first purchase, and the experience is no different when your clients complete their first massage therapy session. However, getting the customer through the door for the first time is only...

How to Make Your Marketing Copy Better

Mark Volkmann
November 19, 2016
- Marketing

Words are powerful tools. You can use them to attract potential customers. They can arouse consumer interest in your massage therapy service. They can convert potential customers into paying clients. Copywriting uses words to persuade people to buy a product or service or to influence their beliefs in some way....

Instantly Fix Your Pinterest Marketing with These 8 Easy Tips

Mark Volkmann
November 12, 2016
- Marketing

From regularly emailing clients and prospects, mailing promotional postcards each season, social media and launching informative videos, to developing client loyalty and referral programs, there are countless creative and effective ways to continue to promote your massage therapy practice. While each marketing effort should be purposeful to attract new clients while...

What Motivates Someone To Book A Massage?

Mark Volkmann
October 29, 2016
- Marketing

Quick… you know your clients better than anyone; think of three reasons why someone would book a massage. Perhaps it is because they are experiencing lower back pain that is made better by massage. Maybe that person is an athlete and suffers many injuries, or maybe he or she just...

How to Promote Your Practice With Facebook Ads

Mark Volkmann
October 22, 2016
- Marketing

Paid advertising can be a burden for small businesses, especially massage therapists. More than likely, your budget doesn’t allow for big spending on major ad campaigns. This is where Facebook can help; it’s a great way to test out the advertising waters without breaking the bank. Running a Facebook ad...

What Have You Learned From Your Best Clients?

Mark Volkmann
October 15, 2016
- Marketing

Every day there are new opportunities to increase your marketing reach. You can run numerous campaigns, such as blogging, click ads, real commercial campaigns and events. As a massage therapist, you can also give out entry-level discounts and business cards, as you are providing a tangible health resource that your customers...

One of the Quickest Ways to Make More Money as a Massage Therapist

Mark Volkmann
September 29, 2016
- Marketing

We all know that the overarching goal behind massage therapy is to make clients feel more relaxed and free of unneeded tension. That goal is even the primary one for most massage therapists. The catch, though, is that massage therapy is a business that doesn’t flout the tenets of commerce. Massage...

Mobile Massage Practices: Considerations When Starting Out

Mark Volkmann
September 20, 2016
- Massagebook , Marketing , Massage therapists , Practice management

I just fielded a question today from someone who’s considering starting their own mobile massage practice. It was a good question, and as I was answering it, it occurred to me that it’s probably something a lot of you are asking yourselves. Is it a good idea to start an...

3 Critical Things Massage Therapists Are Not Doing On Social Media

Mark Volkmann
August 18, 2016
- Marketing

There’s no denying it. Social Media is a huge part of our everyday lives. It’s how we keep up with friends and family, the latest trends and most importantly, promoting our business online. People are checking out your profile, followers and “online personality” before they even book with you. Your...

Massage therapist income calculator answers “what if?” questions

Mark Volkmann
August 17, 2016
- Marketing , Massage therapists , Massagebook

Introducing the Massage Therapist Income Calculator Quick link to the Calculator here In the end, every successful massage therapy practice has to abide by a single universal truth: Generate more income than is spent But you already knew that. But what you’re probably a little fuzzier on is exactly how much you make, how...

3 Free Website Builders for Massage Practices

Mark Volkmann
July 26, 2016
- Massagebook , Marketing , Practice management

Updated June 2nd, 2021 Having an online website for your massage practice has never been more important. Pre-COVID, online booking was already a staple for many individuals with busy lives and little free time to call “during business hours” for appointments. But now that so much of our world has...

Launch a Successful Mobile Massage Practice with These 3 Tips

MassageBook
July 15, 2016
- Marketing , Massagebook , Massage therapists

Wanting to own your own practice, but can’t figure out how to get started? Mobile massage may be the answer you’re looking for. The list of pro’s is compelling: No office overhead, you can set your own hours, and mobile massage rates are often $100 or more for...

How Davenport Massage used email marketing to double income

Mark Volkmann
June 14, 2016
- Marketing , Massagebook , Massage therapists

Is it possible to grow a massage practice by focusing on existing clients more than new clients? Debbie Landis knows it is. Debbie started her massage practice in 2012. After graduating massage school, she worked at a massage clinic in town for two years before she felt she...

The Massage Therapist’s guide to Generating Income from Facebook

Mark Volkmann
June 13, 2016
- Massagebook , Marketing

Can Facebook be used to drive new and existing clients into your massage practice? The short answer is “yes”. And getting Facebook to work for you is not as much as of a mystery as you may think… When I ask most massage therapists if they use their Facebook business...

What Every Massage Practice Owner Should Know About Their Clients

Mark Volkmann
June 13, 2016
- Massagebook , Massage therapy , Marketing

Updated July 9th, 2020 I started Massage Warehouse out of my massage practice in Atlanta in 1998. Eight years later, in 2006 when I moved on, Massage Warehouse was the largest seller of massage products to bodywork professionals in the country. “Home base” was a 75,000 square foot warehouse with...

Do This Marketing Technique to Sell More Massage Gift Certificates

Mark Volkmann
June 09, 2016
- Massagebook , Marketing

Updated February 5th, 2021 You keep hearing it. I know that you do. “Gift Certificate sales are wildly profitable and a key part of building a successful practice.” But are YOU benefitting from gift certificate sales as much as you could and should be? Probably not. Gift certificates grow your...

Who else wants the perfect music for their massage?

Mark Volkmann
June 02, 2016
- Marketing , People focus , Massage therapists

There’s no question music is an important part of creating a relaxing atmosphere in your bodywork or massage therapy practice. The right kind of music serves as a complement to massage and helps clients relax more deeply, allows recipients to enjoy their bodywork more thoroughly, and ultimately makes your job...

5 Steps to an Efficient and Profitable Massage Practice

Mark Volkmann
May 22, 2016
- Marketing , Massage therapists

If you want to create a business plan from scratch, our infographic shows 5 key steps to a successful practice: **Attracting New Customers** The key to attracting customers is to have a comprehensive and accurate website where potential clients can learn more about your qualifications, the services you offer, and...

Why you shouldn’t write a business plan for your massage practice

Mark Volkmann
May 20, 2016
- Marketing , Massage therapists , Massage therapy

You’ve heard it before, haven’t you? “You should create a massage practice business plan before starting your business”. But let’s be real – precious few actually have a business plan for their massage practice, and those that do probably couldn’t find it if you asked them for it. I’m going...

The Truth About Gift Certificate Sales

Mark Volkmann
April 12, 2016
- Marketing

Here’s a little secret: One of the easiest way to increase your income and grow your business is with Gift Certificate sales. Sure, you “kind of” realize that having a Gift Certificate program is a good idea, but what if I told you NOT taking it seriously was costing the...

How to Convert First-Time Massage Customers into Loyal Clients

Mark Volkmann
October 09, 2015
- Marketing

Repeat business is what makes a bodywork practice successful, as is obtaining referrals from those happy clients. Getting new clients in the door is only half the battle. Here are a few tips on how to keep them coming back again and again: Communicate long-term value In order for...

6 Steps To a Successful Massage Practice

Mark Volkmann
August 27, 2015
- Marketing , Practice management

Many books and articles have been written on how to build a successful massage practice. Unfortunately, the simplicity of the big picture gets lost in the many details. Today I’m going to boil it down to the basics every massage business owner needs to do to grow their practice in the modern...

Tips for Branding your Bodywork Practice

Mark Volkmann
August 03, 2015
- Marketing

There are many things to consider when branding your bodywork business. Do you want to brand yourself as professional? Do you want your brand to stand-alone with a logo, slogan, and mission statement? Where should you put your marketing dollars? To be sure you choose the correct path for your...

How You Can Have More Referrals!

Mark Volkmann
July 16, 2015
- Marketing

You’ve heard this good advice perhaps one hundred times: As a small business owner, you must “get out there” to network and forge strategic business partnerships. So now it’s 101 times. But before you release a long, anguished sigh, it may help to know that many massage therapists share your...

5 Things Successful Massage Businesses Do Well

Mark Volkmann
July 12, 2015
- Marketing , Massagebook , Massagebook features

Is your massage practice not experiencing the growth you had planned for? Sometimes, the “If you build it, they will come,” method needs a little helping hand. Here are 5 things that successful massage businesses are doing well, and you should be doing too: 1. Create a Unique Experience for...

ABMP’s “Every Body Deserves a Massage Week”: What It Is and How to Participate

Mark Volkmann
July 08, 2015
- Marketing , Massage therapists , Uncategorized

A Brief History Every Body Deserves a Massage Week was started in 1995 by ABMP in order to unite the community of bodywork professionals to lend a “hand” (so to speak) to help those less fortunate. Now in it’s 20th year, ABMP is still encouraging bodywork professionals from all over...

Tips for Growing Your Bodywork Business with Online Tools

Mark Volkmann
May 15, 2015
- Marketing , Practice management

Traditionally, Chiropractors, Coaches, Physical Therapists and General Practitioners have been among the best referral sources for massage therapists and bodywork professionals. However, they may not always recommend a therapist by name. It is up to you to find clients on the channels they utilize most. How are customers researching massage...

How to Take Your Practice to the Next Level This Year

Mark Volkmann
April 06, 2015
- Marketing

While the beginning of a brand new year is the perfect time to set goals and make plans for the continued growth of your massage therapy practice, each new season is also a wonderful launching pad to implement new initiatives to attract additional clients while maintaining the loyalty of established...

Doing These Four Things Will Make You Better At Running Your Business

Mark Volkmann
April 01, 2015
- Marketing

Even though no one might not have told you just how much of a juggling act it would be to launch and run your own practice, market your services to the community, build a loyal client base, continue to hone your professional skills, and maintain some semblance of a personal...

How to Sell for the Non-Salesman

Mark Volkmann
March 25, 2015
- Marketing

Even though there are industries where consumers aren’t surprised to find a sales representative urging the use of the company’s products and services, most shoppers appreciate the non-pushy approach. Promoting your business in this preferred way is both an art and a science. Take a further look to see how...

How to Build and Market Your Email List for More Bookings

Mark Volkmann
March 16, 2015
- Marketing

You need to think of your practice’s email list as a very necessary component to all the data you collect about your new, established, and potential clients. As you secure new email addresses, you’ll want to let the recipients know that you’ll periodically send them information about your services. Here’s...

Marketing Massage With This Winning Strategy

Mark Volkmann
February 25, 2015
- Marketing

Marketing massage and your practice isn’t as hard as you may think. Learn more about how to regularly attract new clients and how to get them on your massage table. The services you provide as a massage therapist are always welcomed, appreciated, and looked forward to by all of your...

8 Tips to Plan Your Email Newsletter Strategy

Mark Volkmann
February 23, 2015
- Marketing

As with all the marketing campaigns you initiate, launch, and manage for your massage therapy practice, you want to be sure you have a purposeful plan before you invest your time, creativity, and resources. This holds true not only for the content you regularly add to your website, the gift...

Improve Your Email Marketing by Doing This One Thing

Mark Volkmann
February 18, 2015
- Marketing

Before you can implement this one integral component into your massage therapy’s email marketing campaign, you must first have a solid understanding of what it is and how it can profoundly improve your email marketing efforts. What is list segmentation? Just like it sounds, list segmentation is the purposeful creation...

How to Streamline Business Operations and Save

Mark Volkmann
February 16, 2015
- Marketing

As you continue to increase your client base by reaping the benefits of the creative, consistent marketing campaigns you’ve developed, launched, and committed to, that doesn’t mean you should spend your hard earned money when and where it’s not necessary. You may already know why it’s a good idea to streamline your business operations, but are you aware...

Why You Always Need To Run Email Marketing Campaigns

Mark Volkmann
February 11, 2015
- Marketing

Of all the weapons in your online marketing arsenal, one of the absolute best ways to attract new clients and to ensure the loyalty of established ones is to create a consistent email marketing campaign. Here’s why you, with the assistance of MassageBook’s marketing tools, should strive to create connections with your clients...

How to Compete in a Crowded Market and Win

Mark Volkmann
February 02, 2015
- Marketing

There will always be other massage therapists vying for your same customers. That’s business, and that’s inevitable. While you may not have any control (initially) over new massage therapists coming into town or established ones never wanting to retire, what you do have control over is how you market yourself and compete....

How Effective is Your Signage?

Mark Volkmann
January 28, 2015
- Marketing

It doesn’t matter how much money you invest in your marketing efforts, it doesn’t matter how much you embrace social media to promote your massage therapy practice, and it doesn’t matter how many referrals you get…if your patrons can’t find your location! Well-lit, easy-to-read, and properly placed signage is important not...

Want to Market Your Services? Learn Where to Start

Mark Volkmann
January 26, 2015
- Marketing

Although your current clients are your best source for marketing your massage therapy practice, it’s not their job to bring in new clients for you. That’s your responsibility. Keep providing world-class, exceptional services, and their referrals will come; however, you can’t afford to sit back and wait for them to refer you. Taking the time to...

Why Yellow Page Ads May Not Be Worth It

Mark Volkmann
January 21, 2015
- Marketing

Although the iconic Yellow Pages has been around for decades and was once the one highly-sought after platform for advertising, a lot has changed in how businesses market themselves these days. Today most businesses turn to the Internet to advertise their products and services. While the Yellow Pages continue to be that...

10 Ways to Market Your Practice on a Shoestring Budget

Mark Volkmann
January 19, 2015
- Marketing

You (really) can do more with less. If the owner of your local print shop says you have to get the postcard design to him by Friday (and today is Wednesday), you’ll get that postcard created in those 48 hours faster than if you had 3 months. If you promised...

6 Benefits of Using Google My Business to Attract New Clients

Mark Volkmann
January 12, 2015
- Marketing

Google My Business is a convenient and user-friendly resource for both potential customers and businesses alike. Created by Google, this one-stop-shop makes it easy not only for potential new clients to find pertinent information about your massage therapy practice, but also for you to control info about your practice and monitor...

3 Tips for Better Marketing Emails

Mark Volkmann
December 31, 2014
- Marketing

Email marketing is one of the best ways to advertise your massage therapy services, your products, and any new promotions you may be running. Mastering the art of email marketing, however, can be a challenging feat. While it may seem quite simple, the fact is it takes strategic and purposeful planning...

How to Cross Promote Like a Pro

Mark Volkmann
December 29, 2014
- Marketing

Simply advertising your “buy one, get one free” at your front desk will limit the cards to be seen (and purchased) to only current customers (and the mailman). You’ve got to cross-promote. Cross-promotion is the art and science of strategically sending your message out into the universe via various channels. Although everyone in your...

How to Improve Your Email Newsletters

Mark Volkmann
December 19, 2014
- Marketing

Want repeat clients? Keep them engaged and interested in your company and services. Even if you’re 100% confident that your exceptional massages will keep them coming back, seal the deal by keeping them educated on the value of massage therapy and aware of current promotions. Here are a few tips to creating a newsletter your clients will...

What You Shouldn’t Do On Review Sites

Mark Volkmann
December 16, 2014
- Marketing

While online reviews can be a dream come true as an easy way to increase your client base for your massage therapy practice, it can also prove to be a nightmare if you make common mistakes regarding them. Here’s a look at what not to do regarding online reviews: Don’t mistakenly think they are...

How To Sell More Gift Cards Than You Ever Have Before

Mark Volkmann
December 08, 2014
- Marketing

While the holidays are a great time to sell gift cards from your massage therapy practice, if you market them thoughtfully, you can successfully sell the most gift cards you ever have before! Here are some easy ways to increase your gift card sales: Email marketing Whether your email list includes...

Boost Your SEO With Local Citations and Attract More Clients

Mark Volkmann
December 03, 2014
- Marketing

Online marketing is king in today’s business world. Without it, your small business may never reach its full potential. This is true of all industries, including massage therapy. Although massage therapy is built on person-to-person interaction, online marketing is vital to growing your client base. One of the most important...

Does Your Marketing Influence Bookings?

Mark Volkmann
November 24, 2014
- Marketing

Marketing is a major factor in building your client base. Not only do you need to get people in the door, but you also need to get them coming back again and again. In order to do this you must appeal to the strongest factor of decision making. While logic...

Do This Now to Increase Bookings by Years End

Mark Volkmann
November 17, 2014
- Marketing

One of the fastest and most effective ways to increase your bookings and fill up your schedule is by selling and/or distributing gift certificates. You can offer them at different dollar amounts, use them for a “Buy 1 Massage, Get 1 Free” promotion, and/or bestow them to your most loyal...

[INFOGRAPHIC] Do You Offer Gift Certificates?

Mark Volkmann
November 05, 2014
- Marketing

Looking to boost sales this holiday season? Of course you are! Gift cards are a powerful way to increase sales and provide flexible gifting options for your clients. To really maximize your earning potential from gift cards, you really need to start promoting them now! More gift cards are sold...

13 Ways To Improve Your Social Media For More Bookings

Mark Volkmann
November 03, 2014
- Marketing

Having a credible social media presence is vital for every business looking to stand out in their field, and this absolutely stands true for massage therapists. Social media advertising is a proven and inexpensive way to increase business traffic. This article includes 13 ways for established and growing massage therapists to...

Guide to Earning Awesome Online Reviews

Mark Volkmann
October 20, 2014
- Marketing

As a massage therapist, client reviews are vital to the growth of your business, and online reviews are the new “word of mouth.” Without them, you won’t see the growth that’s possible with just a little effort. Keep reading to learn why online reviews are crucial to your success, and...

You Had Me at "Hello!" ~ Building Your Personal Brand – Part 4

Mark Volkmann
October 13, 2014
- Marketing

Because your particular chosen profession requires you: to meet with your clients in person, to engage in face to face conversations with them, to have them come to your brick-and-mortar location, and to physically touch them Your professional image plays thee leading role in the success (or failure) of your massage therapy practice. If...

Imitation + Inspiration = Ingenuity: Building Your Personal Brand – Part 3

Mark Volkmann
October 08, 2014
- Marketing

“No man is an island, Entire of itself, Every man is a piece of the continent, A part of the main.” These words of John Donne are as true today as they were when he first wrote them in the 17th century. Everyone’s connected; everyone’s a part of the whole. As a...

Should You Refine Your Approach?

Mark Volkmann
October 06, 2014
- Marketing

To really grow your massage practice and ensure that your marketing strategies are actually achieving their intended ends, you need to understand your clients more intimately. There’s no two ways about it. If you create blog content and circulate newsletters with great promotions and updates about upcoming services that you’re...

How To Leverage Gift Cards For More Sales

Mark Volkmann
October 01, 2014
- Marketing

If you’ve ever scrambled for that perfect gift come Christmas and felt increasingly nervous as December 25th rolled around, then you’re not alone. The fact that US consumers spent over 20 billion (with a “B”) on gift cards over the previous year shows that gift cards can help individuals as much as...

How To Grow Your Practice Through Networking

Mark Volkmann
September 24, 2014
- Marketing

In this generation almost everyone networks, even housewives. Although it isn’t complicated, if you are doing it for your business and not just for personal benefits, it does require a few extra steps to guarantee efficiency. There are many technical ways such as various blogging sites, Facebook and Twitter; just...

How to Craft Your Elevator Pitch

Mark Volkmann
September 22, 2014
- Marketing

Have you ever crossed paths with a stranger or potential client, been asked about your massage practice and given a less than ideal response? If so, this happens to the best of us and there are ways around it. Sometimes you know the ins-and-outs of your massage practice so well...

Building Your Personal Brand – Part 2

Mark Volkmann
September 17, 2014
- Marketing

This is part 2 of our Building Your Personal Brand series. Click here if you missed part 1. Another component of successful branding (and the joy you’ll experience in your life) is knowing where you want to be – and then purposefully designing a path to get there. If you don’t know where...

How To Find The Right Clients To Work With

Mark Volkmann
September 15, 2014
- Marketing

Wouldn’t it be great to be able to send that invitation to all your future clients and work only with the clients that deserve you, mesh with your lifestyle, work ethics and personality? That is the concept behind RVRP. Red Velvet Rope Policy is an extremely simple idea created by...

How To Create Your Personal Brand – Part 1

Mark Volkmann
September 10, 2014
- Marketing

This is part 1 of a new series we’re working on to help you get booked solid. This series will help you brand yourself and your practice – so you can show the world what an awesome massage therapist you are, and stand out from your competitors. Whether you are...

7 Inexpensive Ways to Promote Your Practice

Mark Volkmann
September 08, 2014
- Marketing

While it’s undeniable that word-of-mouth advertising from your established, loyal clients will fundamentally forever be the best, easiest, and low cost way to promote your practice, there are some additional, affordable, and effective ways (beyond being the very best massage therapist in town) to further boost your business. 24/7 Accessibility...

How To Tell If You Are Winning

Mark Volkmann
September 03, 2014
- Marketing

Ignoring your calling in life is like being stuck in quicksand. Not only do you fail to move forward but you also find yourself sinking. You miss out on so many opportunities as well as the rewards that come with them. It affects everything from your happiness to your health...

How To Setup Google+ For Your Practice

Mark Volkmann
September 01, 2014
- Marketing

Google+ is increasingly becoming a must-have feature for businesses of all walks of life looking to expand. As a social networking tool and way to expand your outreach to clients, Google+ has been the premiere social media platform for businesses for the last three years. In addition to getting active...

Are You Doing This With Your Social Media?

Mark Volkmann
August 27, 2014
- Marketing

Social media is a convenient way to expand your massage practice in a way that’s both inexpensive and value-offering to clients. Getting the word out about your practice’s credentials and services can really be streamlined through the networking and online marketing that social media makes possible. The Value of Social...

How To Create A Brand And Messaging People Care About

Mark Volkmann
August 25, 2014
- Marketing

If you’re thinking about expanding your massage practice you might want to consider branding from the bottom-up, then look for ways to hone a brand identity that gets results. Today’s clients are barraged with commercials, signs, and salespeople pulling them in a million different directions in an attempt to win...

6 Often Forgotten About Ways To Grow Your Practice

Mark Volkmann
August 20, 2014
- Marketing

Growing your practice as a massage therapist starts with solidifying your core values and establishing a clear purpose for the ways in which you want your practice to expand. Think about it – wouldn’t a trip or meeting with a clear rationale, time and place have a better chance of...

How to Partner with a Chiropractor

Mark Volkmann
August 06, 2014
- Marketing

Massage therapists and chiropractors often unnecessarily compete with one another, when in fact, the opposite should be true. When combined, the two fields complement each other well and allow patients to experience a more comprehensive care program. In addition to the patient’s well-being, a partnership with a chiropractic office can...

How to Set Up a Facebook Business Page for Your Massage Therapy Practice

Mark Volkmann
July 30, 2014
- Marketing

Updated June 7, 2021 Despite all the rage over TikTok this past year (because who can argue with those dances?) - and the continued growth of users on Snapchat and Instagram - the social network with the biggest audience and the largest reach remains Facebook, the biggie of social media....

Are You Doing This To Get Found In Your Market?

Mark Volkmann
July 28, 2014
- Marketing

You may not be familiar with what a “business citation” is, but I bet you inadvertently know the major citation sources. Surely you’ve heard of websites such as Yelp, Yahoo! Local and Yellow Pages right? Well, those are three of the many citations directories. A business citation listing is essentially...

Creative, Low Cost Marketing Ideas for Massage Therapists – Part 1

Mark Volkmann
July 23, 2014
- Marketing

Growing a business can be challenging. As a massage therapist you’re concerned with your clients wellness first and foremost, but in order to be successful you need to also be concerned with the wellness of your business. Excellent hands-on skills are not enough to grow your business. Ultimately you’ll need...

7 Ways To Use Yelp To Grow Your Massage Therapy Business and Book More New Clients

Mark Volkmann
July 14, 2014
- Marketing

If you’re looking to grow your massage therapy business, you need to attract more local clients to try your services. Yelp is one of the most powerful resources on the Internet for massage therapists who want to market their business. It is like an online word-of-mouth engine! Yelp can help...

Friday Focus – Pani Tantiseri

Mark Volkmann
June 13, 2014
- Friday focus , Marketing , Massage therapists

Pani Tantiseri - **NYC THAI MASSAGE New York City** Favorite healthy food? Pad Thai J Favorite indulgence? Coffee. I would definitely say it’s my aphrodisiac. Favorite movie/book? My recent ****book: **“**Start Something That Matters” Favorite music for doing massage? “Temple of Love” by Rasa Favorite music to listen to? Any...

No shows? No more excuses.

Mark Volkmann
June 05, 2014
- Marketing , Massagebook features

Client no-shows cost you money and disrupt your schedule. And how about those awkward follow up conversations with the client? Not fun. Welcome to another useful MassageBook tool we’ve created to help your business run smoothly and let you focus on your clients and less on other stuff. MassageBook SMS...

Let’s get that MassageBook profile done already!

Mark Volkmann
April 28, 2014
- Marketing , Massagebook features

Are you on MassageBook yet? Maybe you started that profile but didn’t finish because you just weren’t sure you needed an online presence, didn’t know if you’d have to pay for something or just didn’t have time to think about it? Well, we’re here to encourage you to finish that...

4 tips to stay ‘spring-y’ during stressful season

Mark Volkmann
April 23, 2014
- Healthy living , Marketing , Massage therapy benefits

Although spring is arriving and it is refreshing to feel some warm air and see bright flowers, April is actually a very stressful month. Hence, April is also “Stress Awareness Month” – and for very good reason! In addition to “Tax Day,” businesses tend to gear up for a big...

MassageBook opens new "iKnead" store for products!

Mark Volkmann
March 06, 2014
- Marketing , Massagebook features

Professional massage products right in MassageBook?! Uh-huh. Oh yeah. But you know the coolest thing? You can use the “2Bucks” you’ve earned from completing your MassageBook profile to help pay for any of your purchases. Wait, did you just say you don’t have a MassageBook profile yet? You better get...

Friday Focus – Scott Gould, Hand Over Hand Massage & Wellness

Mark Volkmann
February 21, 2014
- Friday focus , Marketing , Massage therapists

Scott Gould - **Hand Over Hand Massage & Wellness, **Loves Park, Ill. Favorite healthy food? I just polished off a bag of baby carrots as I reached this question. Favorite indulgence? My indulgence shares the same name. Indulgent Trail Mix. Favorite activity? Actually, I am just going to refer you...

We Just Changed How People Search for Massage

Mark Volkmann
February 12, 2014
- Marketing , Massagebook features

We have been busy helping with the No. 1 problem you told us you’re looking to solve: You’re looking for more clients. Guess what? They’re looking for you too. It’s true. We’ve seen an exponential increase in the traffic to the MassageBook search site from people who are looking for...

Are you ‘Pinteresting?’

Mark Volkmann
February 10, 2014
- Marketing

Question: How many references to Coconut Oil are on Pinterest? Answer: Who cares? The point is that you’re wondering and probably now looking – and even buying – coconut oil because you learned from various pins that it has tons of everyday uses PLUS is great as a massage oil...

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